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Home / News / Bloomcore: the fabulous new floral trend

Bloomcore: the fabulous new floral trend

July 17, 2023

If you love following an interior design trend, your luck is in. Bloomcore is gaining in popularity just as summer reaches its zenith. This botanically-led aesthetic is already trending on social media, with 2.5 million TikTok views, and rising, under the #bloomcore hashtag. Now style bibles Ideal Home and House Beautiful have started reporting on the design movement.   

Bloomcore adds more colour than a collection of house plants and is more flowery than its sister cottagecore – the latter of which celebrates all things wholesome, such as baking bread, picnicking in fields of barley and upcycling pine furniture. Instead, bloomcore focuses on the floral aspect of cottagecore, embracing flowers, berries and grasses.

The good news is bloomcore is easily incorporated into the home, with flower-based fabrics, wallpapers and accessories easily available. Inspiration can be drawn from a variety of sources, as long as they are natural. This could be a beautifully manicured formal garden, a field of wildflowers, abundant hedgerows in late summer or even a painting.

Minimalist touches

Everyone can dip their toes into bloomcore with fresh or dried flowers. From an extravagant vase of high summer’s best picks – roses, lilies, gypsophila, dahlias, zinnias, sunflowers and rudbeckias – or a row of bud vases that each hold a single stem, to an artful spray of grasses, spent alliums and poppy seed heads or a flower door wreath, a neutral décor can embrace bloomcore with very little effort.

If you want something more lasting than real flowers, soft textiles are an easy way to update your interior with a nod to bloomcore. Start with scatter cushions in your living room, a tablecloth on your dining table or a duvet cover in your bedroom. If you don’t want to feel overwhelmed, look for delicate prints or embroidery – lavender, lily of the valley and forget-me-not flowers on a white background will ease you into this style of home décor.  

Maximum impact

If you’re a fan of full-on florals, you can make the biggest statement using your walls. Patterned wallpaper really does bring the outdoors in, with larger than life blooms providing a stunning focal point. Flowers that look amazing when oversized include delphiniums, foxgloves, irises, oriental poppies and peonies.

The biggest flowers can look fantastic in the smallest rooms, so don’t be frightened to wallpaper an entire cloakroom or study in something dramatic. Ditsy patterns made up of clusters of tiny flowers work well as a feature wall – pair with pastel-coloured paintwork for a more dreamy bloomcore vibe.   

Keeping it real

Bloomcore can also add value to your property when you start adding real plants as well as prints. A number of magazine articles suggest growing wisteria – the highly attractive and fragrant climber with lilac flowers – can boost a home’s value by as much as 5%. You could also achieve the quintessential country look by growing a climbing rose around your front door, which will give your home immense kerb appeal.

If there ever was a season to introduce floral flourishes to your home, it’s summer. Bloomcore has arrived at a time when gardens and the great outdoors are bursting into life. Be inspired by nature when you next refresh your décor.

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